Naver had about four times more users than Daum, which is operated by Kakao. Google is the most popular portal site in the world, but Naver is the most popular portal site in South Korea. It not only dominates Line in South Korea but also other messaging apps like WeChat and Whatsapp.Īdvantage: Kakao 2. But if you want to talk comfortably with Koreans, you will need KakaoTalk. In countries other than South Korea, the use of “Line” is higher, especially in Japan. KakaoTalk users used it for about 24 days a month compared to Line users who used it 18 days a month. Differences have been revealed not only in the number of application users but also in the hours of use. In some online shopping malls, users can sign up in just five seconds with a KakaoTalk account. They include banking services (KakaoPay) and public transportation services that Koreans use the most in real life. The reason why KakaoTalk is so popular is that there are many connected services and convenient functions. The messenger application that Koreans use the most is “ KakaoTalk.” Therefore, in the messenger sector, “Kakao Talk” was much higher in usage than Naver’s “LINE.” However, in Japan, Line is the most popular messaging app. Here is the comparison of app usage by category. The usage of apps operated by Kakao and Naver varies by sector. 1 Internet search portal, and “Line,” a global mobile messenger. It provides services such as “ Naver,” Korea’s No. Meanwhile, Naver is making a huge profit through advertising, business platform, IT platform, content service, Line, and other platform businesses based on Internet services. It also offers games, music, webtoons, video content, and IP business. They are offering new benefits to users through various life-friendly platform services such as messenger, portals, commerce, mobility, and tech. Kakao is showing the synergy in various business sectors within the mobile ecosystem centered on Kakao Talk, Korea’s No. Naver vs Kakao, the ultimate showdown! Both Kakao and Naver are among the largest companies in South Korea.
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